For City Soul Cuisine, a vibrant catering service based in Washington, D.C., our team embarked on a comprehensive branding project that included website design, logo design, and the creation of cohesive branding materials. The goal was to develop a modern and memorable brand identity that not only captures the essence of D.C.’s rich culture but also the warmth and soulfulness of Southern cuisine.

To achieve this, we strategically incorporated a bold color palette of red and gold, chosen to draw attention and evoke feelings of passion, warmth, and tradition. These colors symbolize both the vibrancy of D.C. and the rich flavors of soul food, creating a strong visual connection with the brand’s offerings.

Our ultimate aim was to position City Soul Cuisine as a go-to service for a soulful, culturally inspired dining experience in the nation’s capital, resonating with a diverse audience and establishing a strong, recognizable presence both online and offline.